September was a busy month, as we continued testing our AI capabilities and exploring the impact of AI on marketing as we know it. Read on for the three deep dives that sparked the most conversation this month, and then hit the reply button to let us know what's on your mind. What's your biggest challenge heading into the end of 2024? What questions do you have about AI's impact on marketing tactics and KPIs? 

Throw Away Your KPIs

Marketers have less data than ever, but we're still trying to measure success with the same old KPIs. It's time to revise your dashboards and put metrics in conversation with each other -- sure, your traffic is down, but is your revenue? -- to add context to your reporting and paint a more accurate picture for the C-suite. Dig into our deep dive blog post and find out what new numbers you should be looking at. 

Are You Visible in AI Search?

We're starting to hear leads say they found us in ChatGPT. And given that traditional search usually requires searchers to try multiple keywords and click through countless links, it's no surprise that people are turning to LLMs for answers. Which leads to a few critical questions: is your brand visible in LLMs? Does it matter? Check out Wil's MAICON talk to find out.

GEO Is The New SEO

Generative Engine Optimization (GEO) is SEO, with a modern twist. More than pure website optimization, GEO aims to put your brand in the conversation. GEO is still new, but we're running a lot of tests to better understand how to influence generative AI for our clients. Find out what we've been doing, and start thinking about what you might want to test. 

Try This New Tool

Our team spent all week testing out NotebookLM's new Audio Overviews feature, which takes your documents, meeting transcripts, and more, and turns them into a podcast-style discussion between two "AI hosts." (Check out their version of Wil's MAICON presentation here.)