Important Note: Remember we're aiming to give you 3 things to read per send, and we are not sending on a schedule but when we find valuable things to post. Please send feedback on our quality by replying to this newsletter so we can make the content better.

Let's talk about the "Sea of Sameness" problem in content marketing.

We recently took a blog post that was ranking top 5, we de-emphasized SEO on the post, we emphasized creating unique content with a SME perspective.  It ended up ranking #1. In this post we'll share with you how that all happened.

1 Idea to spark new thinking

How good could the AI version of you interview the real you? 

Reid Hoffman deepfaked himself, check it out

1 idea to be a better human

Dove did a great job asking AI to imagine beautiful women, then taking a stand on their use of AI in advertising.

We ❤️ Brands that take a stand.