We spent the second half of 2024 digging into GEO with a range of experiments, and we're kicking off 2025 by sharing our results. Read on for the first batch of analyses, thengrab a spot at our upcoming webinarfor a live walkthrough of the data and the opportunity to ask questions.
Why do certain brands show up in AI Answers?
AI is changing how your customers search -- and how your brand is found. Dig into our data on the factors that correlate with LLM visibility.
There are three types of AI searches, which means GEO is not one-size-fits-all. To start optimizing, you'll need to understand which type you're optimizing for.
Imagine having access to the strategies of marketing legends, 24/7. Make that dream a reality by training a custom GPT to be your personal board of mentors. Here's how.
One of the first questions we ask when setting up brand monitoring in GenAI Answer Tracking is: What questions should we track? Here's what we've learned.
Traffic from search is disappearing. Customers are turning to AI for answers. What does that mean for your strategy? Find out in our live webinar on Wednesday, 2/26 at 1pm EST as we share the results of our AI tests and walk through where marketers need to focus in 2025. We'll cover:
What triggers web searches in ChatGPT
Why UTM parameters alone can't track traffic from Chat GPT
Don't forget to reply to this email – we love to hear from you! – to let us know what’s on your mind, what tests you'd like to see us run, and what challenges you’re wrestling with as you adapt to AI.
